A Centralized Approach to Alumni Engagement with 360Alumni Helps Morehouse Exceed its Advancement Goals
In the heart of Atlanta, Georgia, Morehouse College stands as a beacon of academic excellence, leadership cultivation, and fervent social justice advocacy. Established in1867 by William Jefferson White, a visionary Baptist minister, this private historically black college - an institution exclusively for men - has fostered luminaries such as Martin Luther King Jr., Spike Lee, and Samuel L. Jackson.
The Background
Faced with operational limitations with no centralized alumni management system, Morehouse College sought a transformative solution to catalyze connections among their esteemed graduates while propelling their advancement initiatives forward.
Embracing 360Alumni's comprehensive platform, Morehouse alumni seamlessly connect across the globe, leveraging the platform's diverse functionalities spanning events, groups, profile management, alumni map, and fundraising campaigns. This dynamic engagement not only unites alumni with their alma mater but also empowers Morehouse to orchestrate highly successful fundraising initiatives which surpass their financial targets.
Challenges
Results with 360Alumni
"With 360Alumni, our alumni have a virtual home. It makes it so much easier to find one another. They can connect and stay engaged anywhere in the world. This has been a game changer for events and fundraising both at the college and with local chapters."
— Henry Goodgame, VP External Relations &Alumni Engagement, Morehouse College