360Alumni Blog

Christina Balotescu

Recent Posts

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How Matching Gifts Can Boost Your University’s Fundraising Success

Just like any organization, universities have to raise money to successfully operate. Tapping into alumni giving by itself is a great way to generate revenue, but what if you could double the amount of donations that you are already receiving with just a little effort on your institution’s part?

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Breaking Down Silos in Alumni Organizations

In April 2016, Alumni Access published outstanding research presenting the current state of alumni relations.  The VAESE Alumni Relations Benchmarking Study outlined several long-term issues that alumni relations and advancement need to be paying attention to now.

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The Voice of Your Alumni

Most have encountered some version of an alumni network before, and been challenged to do much with it. We graduated with a degree from an accredited university, ready to change the world. But then we realized how tough a job market it is out there. And that’s where the power of the network (a built-in benefit of that degree) comes into play. But oftentimes, it’s extremely difficult for alumni to use this network.

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The Immediate Need: Strategy and Tactics in Alumni Communities

It’s hard to think of any organization that does not need an online hub to bring their people together. For higher education, the need is critical: not only to make good on their promise of “the network”, but because alumni satisfaction and engagement affects their rankings. An alumni community online builds your brand, allows you to easily measure engagement, gives you a powerful marketing platform, and reduces the long term revenue loss from losing touch with your alumni. And that doesn't even address the benefits to your alumni.

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