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Groups II: How to Go Beyond Natural Affiliations and Extend Your Network's Reach

In the first groups post, we covered how your organization can benefit from promoting the natural affiliations among your constituency (like class year, club or member chapter) to reinforce and increase engagement between your members and your organization. While that's a good start, limiting yourself to just natural affiliations can restrict the kind of engagement you hope to achieve.

So how can organizations go beyond the natural bonds to accomplish their engagement goals? How can they be a better resource for their constituents so that they stay engaged in more dynamic ways?

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