360Alumni Blog

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Groups II: How to Go Beyond Natural Affiliations and Extend Your Network's Reach

In the first groups post, we covered how your organization can benefit from promoting the natural affiliations among your constituency (like class year, club or member chapter) to reinforce and increase engagement between your members and your organization. While that's a good start, limiting yourself to just natural affiliations can restrict the kind of engagement you hope to achieve.

So how can organizations go beyond the natural bonds to accomplish their engagement goals? How can they be a better resource for their constituents so that they stay engaged in more dynamic ways?

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The Immediate Need: Strategy and Tactics in Alumni Communities

It’s hard to think of any organization that does not need an online hub to bring their people together. For higher education, the need is critical: not only to make good on their promise of “the network”, but because alumni satisfaction and engagement affects their rankings. An alumni community online builds your brand, allows you to easily measure engagement, gives you a powerful marketing platform, and reduces the long term revenue loss from losing touch with your alumni. And that doesn't even address the benefits to your alumni.

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