360Alumni Blog

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Groups III: Lead Your Network, Advance Your Institution

With our conclusion to the Groups series, we are going to explore how you can use Groups (and more) to extend your constituency to organizations that share your market segment or mission.

“Huh?” you might be asking. “Are you saying that I should think about including other organizations with my core constituents?”

Yes, we are! By adding more engaged users to the mix, extended groups can strengthen your brand, reinforce engagement, and deliver more networking opportunities for everyone. Read on for some colorful examples of how this strategy can pay off for your institution.

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The Voice of Your Alumni

Most have encountered some version of an alumni network before, and been challenged to do much with it. We graduated with a degree from an accredited university, ready to change the world. But then we realized how tough a job market it is out there. And that’s where the power of the network (a built-in benefit of that degree) comes into play. But oftentimes, it’s extremely difficult for alumni to use this network.

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