360Alumni Success Story:
Empowering Morehouse College

In the heart of Atlanta, Georgia, Morehouse College stands as a beacon of academic excellence, leadership cultivation, and fervent social justice advocacy. Established in1867 by William Jefferson White, a visionary Baptist minister, this private historically black college - an institution exclusively for men - has fostered luminaries such as Martin Luther King Jr., Spike Lee, and Samuel L. Jackson.

Background and Limitations

Faced with operational limitations with no centralized alumni engagement software, Morehouse College sought a transformative solution to catalyze connections among their esteemed graduates while propelling their advancement initiatives forward.

Embracing 360Alumni's comprehensive alumni platform, Morehouse seamlessly connects alumni across the globe, leveraging the platform's diverse functionalities spanning events, groups, profile management, alumni map, and fundraising campaigns. This dynamic alumni engagement software not only unites alumni with their alma mater but also empowers Morehouse to orchestrate highly successful fundraising initiatives which surpass their financial targets.

Morehouse's Alumni Challenges

• Inadequate legacy software lacking holistic capabilities in events, ecommerce, fundraising, and alumni map features
• Disconnected alumni without visibility into their geographic locations, hindering networking and fundraising opportunities
• Fragmented communications impeding alumni from staying informed of the latest developments and events at Morehouse
• Manual event management processes causing inefficiencies and hampering fundraising

Results with 360Alumni's Alumni Engagement Software

• 15,000 alumni platform accounts activated and engaging with events and networking
• Millions of dollars raised through 360Alumni’s native alumni engagement software ecommerce functionality
• Over 3,000 attendees registered for a recent Homecoming
• Alumni data and engagement on a single, unified alumni platform
• Facilitated a seamless transition from students to young alumni, enhancing networking and career opportunities
• Empowered transparent reporting for events, fostering performance-driven alumni engagement strategies