With our conclusion to the Groups series, we are going to explore how you can use Groups (and more) to extend your constituency to organizations that share your market segment or mission.
“Huh?” you might be asking. “Are you saying that I should think about including other organizations with my core constituents?”
Yes, we are! By adding more engaged users to the mix, extended groups can strengthen your brand, reinforce engagement, and deliver more networking opportunities for everyone. Read on for some colorful examples of how this strategy can pay off for your institution.