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Fundraising

Annual Fund Awareness: A Must for Engaged Alumni

Annual Fund Awareness: A Must for Engaged Alumni

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5

min read    

July 3, 2025

The annual fund is not obsolete. It simply needs a modernized approach. By incorporating transparency, donor choice, and targeted impact, institutions can broaden their donor base and engage alumni at every giving level. The key is simple: Make giving feel personal, meaningful, and rewarding.

Annual Fund Awareness: A Must for Engaged Alumni

5

min read    

July 3, 2025

The annual fund is not obsolete. It simply needs a modernized approach. By incorporating transparency, donor choice, and targeted impact, institutions can broaden their donor base and engage alumni at every giving level. The key is simple: Make giving feel personal, meaningful, and rewarding.

Start With Why: Why Should They Give Us Any Money?

Start With Why: Why Should They Give Us Any Money?

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2

min read    

March 25, 2013

Richard T Vail, a fundraising consultant, asks, "Why should I give you any money?" Institutions need to justify their value to the constituencies they serve.

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