Fundraising

Matching Gifts: How to Maximize Giving to Your School

Learn about doubling university fundraising, corporate matching gifts, matching gift databases, and matching gift promotion strategies for alumni donors.

Friendraising vs. Fundraising

Cultivating relationships is key to alumni engagement and fundraising. These tips describe how to build trust, stay relevant, and earn gifts in time and money.

Key Phrases to Increase Donations

With a few simple word and phrase tweaks, your alumni fundraising campaigns can become more captivating, conveying confidence in the project’s success.

Rethink Your Fundraising Strategy; It’s Not Only About the Big Gifts

Small gift alumni donors today are large gift donors tomorrow. Instead of focusing only on large donors, nurture all that continually give year after year.

Millennials and Alumni Giving

Learn why engaging millennials on social media and digital platforms is crucial for cultivating lifelong donors among recent graduates and young alumni.

Don’t Leave Alumni Dollars on the Table

Alumni, especially aged 18 to 64, are becoming very comfortable with giving online. Don't miss out on millions of dollars on donations a year. Do this instead.

Constituents are Customers

One way alumni relations can close the alumni fundraising gap is by providing "connect on your own terms" value from their alumni network.

Start With Why: Why Should They Give Us Any Money?

Richard T Vail, a fundraising consultant, asks, "Why should I give you any money?" Institutions need to justify their value to the constituencies they serve.