What to Consider When Branding Your Community Space

Here are the specifications for the Brand Assets used on the platform:

We ask that you provide these to us as soon as possible for the initial set-up of the platform:

• Any branding guidelines that your institution has established including logo and colors. We will apply your institution’s scheme to your alumni community website to be consistent with your branding.
• Your brand design colors and/or preferred colors in HEX code: These will be used to theme the platform.

The areas that we will brand to your colors are as follows:

• Header background color
• Page background color
• Main menu text, hover text, background, hover background and dropdown border
• Button and Links background and background hover
• Block areas such as border color and title.

Tip: You can update any of your brand assets, including your landing page imagery anytime using the Theme Editor. You must have administrator rights to access the Theme Editor. KB article at www.360alumni.com/support/theme-editor 

You will need a rectangular community logo for desktop and tablet. It should be as large as possible, with an aspect ratio (rectangular proportion) of 250:87. This must be a transparent background .png to ensure that it looks good. Image files in JPG and GIF formats tend to get blurry when resized.

For mobile, you will need a square community logo. Typically a symbol or up to 3 letters will fit. This should also be a transparent .png

The landing page logo image should be a transparent image file, landscape orientation, and at least 1280 x 720 pixels

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The primary admin can control the branding on the platform and can change it at any time in the Theme Editor. Check out the KB article on how to access Theme Editor - https://www.360alumni.com/support/theme-editor 

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Action items: 

Send the client success team the following items for customization - 

• Any branding guidelines that your institution has established including logo and colors
• Your brand design colors and/or preferred colors in HEX code
• A rectangular community logo
• A square community logo
• A landing page logo image

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