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Engaging stakeholders early helps you build an alumni community that has useful content, clear ownership, and support across your organization. Invite the people who manage constituent relationships, data, communications, and programs before launch—not after.
As you plan your community, identify the teams and volunteers who can support each feature or engagement channel.
Engagement areaPotential stakeholdersOpportunities and alumni job boardCareer services, alumni career services, mentorship program managers, internship directors, volunteer management staffGroupsChapter leaders, affinity group leaders, athletics coaches, regional group leaders, student group leadersEventsAlumni relations leaders and staff, event managers, athletics leaders, group leaders, class presidents or class leaders, performing arts staffFundraising CampaignsAdvancement or development leaders, alumni relations leaders, student services or guidance staff, booster organizationsEmail Marketing and community headlinesCommunity managers, communications and marketing staff, alumni relations leaders, social media coordinators, webmasters, department heads, booster clubsMember data and alumni database managementDatabase administrators, advancement services, IT, applications and integrations managers, registrars
Stakeholders are more likely to participate when they understand how 360Alumni supports their goals. Involve them in conversations about how they can:
Their input can also help you decide which alumni engagement tools to prioritize at launch.
Bring partners into planning early enough for them to influence the community setup, content plan, and launch approach. Early involvement creates shared ownership and makes it easier for each team to promote the community to its audience.
Include community volunteers at this stage, especially chapter leaders, group leaders, and other member leaders. They can offer practical feedback on community strategy, profile fields, Groups, Events, and the needs of their local or affinity communities.
Stakeholder engagement should continue after launch. Establish a regular check-in with key partners to review upcoming Events, Email Marketing, Opportunities, Campaigns, and community content. Use member engagement reporting to identify what is working and where a team or volunteer can help increase participation.
A shared plan helps your community stay current, useful, and connected to the programs your members care about.
