Member engagement analytics & reporting

Use 360Alumni's User Insight report to monitor account growth, community visits, and transactions over the time period you choose. 

User Insight tracks the engagement of logged-in users only. You can also connect Google Tag Manager for additional website tracking.

View community metrics

1. Go to Admin > Manage Community > User Insight.
2. Use the menu in the top-right corner to choose the reporting period.
3. Review the summary metrics for that period, including:
   • Accounts activated
   • Accounts created
   • Unique visits
   • Total visits
   • Total contributions

Use these metrics to understand how members are adopting and using your alumni engagement CRM over time.

Drill down into a metric

Most User Insight metrics also offer the records behind the total.

1. In User Insight, click the metric box you want to investigate.
2. Review the detailed records in the table below the metrics.
3. Adjust the reporting period as needed to compare activity across different dates.

Export reporting data

Export the detailed table when you need to analyze engagement outside 360Alumni, share results with stakeholders, or combine the data with other reporting.

1. Set your reporting period and select a metric.
2. Review the records in the table.
3. Click Export CSV.
4. Open the downloaded file in your preferred spreadsheet or reporting tool.

Connect Google Tag Manager

Google Tag Manager lets you add and manage website tracking tags for your 360Alumni community.

1. Go to Admin > Customize > Integrations.
2. Turn on Google Tag Manager
3. Enter your GTM Container ID.
4. Click Save.

Use your Google Tag Manager setup alongside User Insight when you need additional reporting on visitor behavior and traffic sources.

Related articles

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• Exporting profile data from 360Alumni
• Creating dynamic member lists in 360Alumni
• Sending an email campaign in 360Alumni