
Christina Balotescu
October 23, 2023
It’s hard to think of any organization that does not need an online hub to bring their people together. For higher education it is critical to make good on their promise of “the network”. This post aims to address a few key strategic and tactical options for alumni relations professionals to consider.
Some schools have been slow to transition from alumni directory to online community. But one positive aspect of the unprecedented financial pressures they face is that it accelerates innovation:
Barriers to innovation are being dismantled everywhere. Colleges are shifting from "communications" to "marketing", recognizing the value of diverse channels (Facebook, LinkedIn, etc) but also learning how to make their own asset - the alumni database - more valuable and useful to their constituents.
While social networks build their own brands and provide extremely limited insight into the activities of those who follow their groups or like their pages, an alumni community provides a permanent, direct connection to the alum.
An alumni community online builds your brand, allows you to easily measure engagement, gives you a powerful marketing platform, and reduces the long term revenue loss from losing touch with your alumni. This short list that doesn't even address the benefits to your alumni.
Email addresses are the single most important piece of data for long term engagement and well worth protecting and cultivating. Here's how to use a community to stay connected to alumni:
More details on how to use an alumni community to reverse list decay are shared here.
Without a system to stay connected to your alumni, outsourcing alumni data collection or running an "oral history project" can be tempting. But there are three major drawbacks of this approach:
After more than ten years in business and hearing feedback from dozens of universities and high schools who hired companies to collect alumni data, we wholeheartedly advise against this practice.
Developing a reliable network of volunteers who each take a small portion of alumni for annual engagement is one of the most powerful strategies you can implement to develop a large network with strong affinity.
So there you have it, three key strategies and tactics to discuss with your team as you set priorities for the next twelve months. As you're considering your next steps, talk with a member of our team to explore how 360Alumni can support you. We've had multiple in-depth conversations with more than 1,000 alumni relations leaders and have firsthand experience to share with all our clients.
Our vision is to unlock the full potential of human networks to advance individual and organizational success. We'd love to help you achieve it for your college, school or nonprofit too! Contact us today to learn more.