Email Authentication in Emma and Setting Up DKIM

360Alumni has integrated Emma® email marketing with your online community. You will have access to the full suite of Emma email tools as part of your service with 360Alumni.

Before you send your first campaign, you need to have your webmaster or domain administrator authorize Emma to send on your behalf by setting up your DKIM in Emma. This ensures that your emails will be delivered to your recipients inboxes, and not spam folders.

What is DKIM?
Domain Keys Identified Mail also known as DKIM is a protocol that allows an organization to take responsibility for transmitting a message by signing it in a way that mailbox providers can verify. It defends against malicious modification of messages in transit, and it carries a lot of reputation weight with inbox providers.DKIM record verification is made possible through cryptographic authentication. 

How to set up DKIM? 

For this you need to have two things opened in front of you:
1. Domain service provider’s site
2. Emma Account 

For this part, you’ll have to add the following three CNAME settings to your DNS

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Next go to your emma account and click on “Account”. On this page, click on DKIM and copy the Validation hash

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Now you are going to add a TXT record in your DNS using your hostname and this value
e2ma-verification=XXXX

(the XXXX should be your unique validation hash)

Once this is done, you will return to this DKIM page in your account settings, type in your DKIM Domain and save the changes. Your DKIM should be set up properly.

In order to verify your settings, please create a campaign and send it to yourself using your emma account. In the header you should see DKIM pass with your domain.

You can also reference these steps from Emma.

Please let your 360Alumni onboarding team know when these steps are completed.   

Note: In Emma, there's an known issue where the "Save" button will not become clickable. If the inputs on text fields are valid, the setting you enter will be saved automatically. To ensure the setup was done correctly, reload the page and verify that the domain shows in the field. The RSVP domain is taken from the "Sender Email" on the Sender tab. For best results, ensure all fields are filled out on the Basics, Sender info & DKIM tab.

For more best practices when sending email campaigns, see Emma's video and article, 5 best practices to do BEFORE sending your first campaign

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