Email Authentication in Emma and Setting Up DKIM

360Alumni has integrated Emma® email marketing with your online community. You will have access to the full suite of Emma email tools as part of your service with 360Alumni.

Before you send your first campaign, you need to have your webmaster or domain administrator authorize Emma to send on your behalf. This ensures that your emails will be delivered to your recipients inboxes, and not spam folders. Please have them follow these steps to update your CNAME, TXT and SPF records in your DNS configuration before you send your first campaign.

To begin setting up the DKIM you will need to have two things opened in front of you

  • Your domain service provider's site
  • Your Emma account

1. Add the following three CNAME settings to your DNS: 

2. Add a TXT record in your DNS using your hostname and this value: e2ma-verification+4ulbb

In total you are adding four things to your DNS set up.

3. Once these records are added, go to your emma account and click on “account” then select DKIM. At the bottom of the page you’ll see a bar, please type in your domain name there and press “save”. Your DKIM should be set up correctly.

4. Send an email to yourself after 30 minutes of setup to verify together if the DKIM key was set up correctly.

You can also reference these steps from Emma.

Please let your 360Alumni onboarding team know when these steps are completed.   

Note: In Emma, there's an known issue where the "Save" button will not become clickable. If the inputs on text fields are valid, the setting you enter will be saved automatically. To ensure the setup was done correctly, reload the page and verify that the domain shows in the field. The RSVP domain is taken from the "Sender Email" on the Sender tab. For best results, ensure all fields are filled out on the Basics, Sender info & DKIM tab.

For more best practices when sending email campaigns, see Emma's video and article, 5 best practices to do BEFORE sending your first campaign

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