Before you begin sending email marketing messages, there are 2 separate processes that you will need to complete to ensure your emails are effectively delivered to your recipients (and not sent directly to spam folders). The two methods are SPF and DKIM, and both should be done to ensure email authentication.
We recommend that your webmaster setup Emma as an approved email sender for your domain. Please share the following two documents with them to help maximize deliverability of your emails.
What is an SPF Record? - Click here to download the document.
Setting up Emma as an Authorized Sender - Click here to download the document.
Updating CNAME records - DKIM Instructions from Emma
Once you have completed the steps in the DKIM instructions, please reach out to 360Alumni support, so that they can have Emma run a test to determine that these settings have been properly updated.
**Note that for both methods above, it can (but is not likely) that changes to DNS records can take up to 24 hours to successfully propagate.
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