Email Authentication in Emma

360Alumni has integrated Emma® email marketing with your online community. You will have access to the full suite of Emma email tools as part of your service with 360Alumni.

But before you send your first campaign, you need to have your webmaster or domain administrator authorize Emma to send on your behalf. This ensures that your emails will be delivered to your recipients inboxes, and not spam folders.  

They will need to follow these steps from Emma to update your CNAME, TXT and SPF records in your DNS configuration before you send your first campaign.

Please let your 360Alumni onboarding team know when these steps are completed.   

To learn more, see Emma's video and article, 5 best practices to do BEFORE sending your first campaign

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