Email Templates for Launching & Promoting Your 360Alumni Community

Use these ready-to-customize email templates to launch your 360Alumni community, encourage profile activation, and keep members engaged over time.

Choose the message that best matches the action you want members to take, then replace the placeholders with your organization’s information.

Tip: When emailing users who have not yet activated their accounts, add a button with Link type: Activate account. This gives each recipient a direct activation link. They will see a link to set their password, then they can sign in, accept the terms and conditions and fill out their required profile fields. Do not use the Activate account button when sending a campaign to uploaded email contact lists, as those contacts do not have 360Alumni accounts.

Before you send

A successful community needs a clear purpose and ongoing promotion. Before launching an Email Marketing campaign, consider:

• What you want members to do first, such as activate their profile, search the directory, join a Group, register for an Event, or explore Opportunities.
• What value members will receive from participating.
• Which content or experiences will live primarily in your 360Alumni community.
• How you will continue promoting the community after launch.
• Who within your organization will help encourage participation and make personal connections with members.

Whenever possible, share real examples of community value, such as a new professional connection, a successful Ask or Offer, a reunion, or an Opportunity shared by an alum.

Tip: A short, personal launch video from your organization can be a great addition to your launch email and community home page.

How to use these templates

1. Choose a template based on the action you want members to take.
2. Replace all placeholders in angle brackets, such as <first name> and <community link>.
3. Adjust the message to match your organization’s voice.
4. Include a contact person for questions when appropriate.
5. Send the message to the appropriate Static List or Smart List using Email Marketing.
6. Follow up regularly with messages highlighting different community benefits.

Launch and Activation

Activate your profile

Use this as an initial launch or activation email.

Subject: Your community is ready

Hello <first name>,

We’re excited to welcome you to <community name>.

Activate your profile at <community link> to connect with fellow alumni and make the most of your network.

Once you are in, you can:

• Search the alumni directory and map to find people near you or in your field.
• Join Groups and participate in discussions.
• Register for Events or share an Event with the community.
• Explore Opportunities or post an opening.
• Make an Ask or Offer to exchange advice, introductions, and other support.

Your network is here when you need it.

<Activate your profile - insert link>

We’ll see you there!

Encourage members to activate their profiles

Use this as a follow-up for members who have not yet activated their profiles.

Subject: Activate your profile and help grow our network

Hello <first name>,

If you have not activated your profile yet, now is a great time to join <community name>.

The community includes an alumni directory, Events, Groups, Opportunities, discussions, and more.

Already registered? Please invite fellow alumni to join. Every active profile makes it easier for our community to create connections, organize Events, and support one another.

<Activate your profile - insert link>

Find and Connect with Alumni

Find alumni near you

Use this message to promote the directory and map.

Subject: See which alumni live near you

Hello <first name>,

Did you know fellow alumni may be right in your neighborhood?

Visit <community link> to activate your profile and explore the alumni directory and map.

Use the community to:

• Find alumni near you.
• Reconnect with classmates.
• Discover alumni working in your field.
• Explore career Opportunities.
• Find upcoming Events.
• Join Groups and share an Ask or Offer.

It’s your network. Make the most of it at <community link>.

Connect alumni at the same company

Use this message for targeted outreach when you identify alumni who work at the same organization.

Subject: A fellow alum works at <company name>

Hello <first name>,

We noticed that you and another alum both work at <company name>.

You can find other alumni at your organization by signing in to <community link>, then going to Connect > Directory and filtering by company.

We hope you’ll connect.

If your organization is hiring, you can also share an Opportunity with the community.

Thanks for keeping your profile current. Your information helps us create more meaningful alumni connections.

Groups

Join or create a Group

Use this message to promote regional, affinity, professional, class-year, or special-interest Groups.

Subject: Find your people in <community name>

Hello <first name>,

<community name> gives you a place to connect with alumni around shared interests, locations, industries, and experiences.

You can:

• Join a Group that interests you.
• Create a Group for a community or interest you want to bring together.
• Start discussions and exchange ideas with fellow alumni.
• Discover or share Events with members of your Groups.

Visit <community link> to explore Groups.

If you already stay in touch with classmates or fellow alumni, please share the community with them and encourage them to activate their profiles too.

Questions or ideas? Contact <contact name, title, and email address>.

Events

Promote Events

Use this message to encourage Event participation and member-submitted Events.

Subject: Find and share alumni Events

Hello <first name>,

<community name> is the place to find alumni Events and stay connected with what is happening across your network.

Visit <community link> to register for upcoming Events.

You can also submit an Event that may interest fellow alumni, including:

• Reunions
• Local meetups
• Career Events
• Sporting Events
• Networking gatherings
• Special-interest Events

Submitted Events may be reviewed before they are published.

Questions or Event ideas? Contact <contact name, title, and email address>.

Career and Professional Networking

Promote career Opportunities

Use this message to highlight career networking and the Opportunity Board.

Subject: Explore career connections through <community name>

Hello <first name>,

Your alumni network can help you make career connections wherever you are.

At <community name>, you can search the alumni directory, find alumni in your area or industry, and explore Opportunities shared by fellow alumni and employers.

Whether you are searching for a new role, hiring for your organization, moving to a new city, or simply expanding your network, start with the people who share your connection.

<Visit the community - insert link>

Encourage members to add career information

Use this message to improve career data in your alumni directory.

Subject: Help alumni find you by completing your career information

Hello <first name>,

Add your current career information to your profile so alumni in similar fields can learn about your background and connect with you.

1. Sign in to <community link>.
2. Go to your profile page.
3. Add or update your employer, role, industry, and other career details.
4. Save your changes.

If your organization is hiring, consider posting an Opportunity for fellow alumni.

Current career information strengthens the alumni community and helps members make more relevant connections.

Profile Completion

Add a profile photo

Use this message to encourage members to make their profiles more recognizable.

Subject: Add a photo to help alumni recognize you

Hello <first name>,

Thanks for being part of <community name>.

Add a photo to your profile so classmates and professional connections can recognize you more easily in the alumni directory.

1. Sign in to <community link>.
2. Open your profile.
3. Go to Manage > Profile picture.
4. Upload a current photo and save your changes.

A complete profile makes it easier for other alumni to find and connect with you.

Add social links

Use this message to encourage members to add websites and social profiles.

Subject: Complete your profile with your social links

Hello <first name>,

Help fellow alumni learn more about you by adding your website and social links to your 360Alumni profile.

1. Sign in to <community link>.
2. Go to your profile and click Manage > Links.
3. Add your website and social links to the appropriate fields.
4. Save your changes.

Sharing these links makes it easier for alumni to continue conversations and discover members with similar interests.

Thanks for helping keep the alumni directory current and useful.

Notifications

Choose notification preferences

Use this message to help members control which community updates they receive.

Subject: Get updates that matter to you

Hello <first name>,

Choose the notifications you want to receive from <community name>.

You can opt in to updates about Events, Opportunities, Groups, messages, and other community activity.

1. Sign in to <community link>.
2. Click Account under your name in the top left of the navigation sidebar.
3. Review your notification settings.
4. Select the updates you want to receive and save your changes.

Set your preferences so you can stay informed about the activity that matters most to you.

Keep the conversation going

Launch is only the beginning.

Continue communicating with members throughout the year by alternating between:

• Community tips
• Member stories
• Event invitations
• New Opportunities
• Group activity
• Asks & Offers
• Profile update reminders
• Career and networking opportunities

Use engagement and profile data to identify members who may benefit from additional outreach, and make communication personal whenever possible.

Consistent, useful communication helps your 360Alumni community become a trusted destination for alumni connections.

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