Email template introducing 360Alumni

Use these email templates to introduce your 360Alumni community and keep members engaged after launch. Customize the placeholders, lead with a clear member benefit, and send messages regularly—not only at launch.

Plan your promotion before you send

A successful community needs a shared purpose and steady promotion. Before building an Email Marketing campaign, align your internal team on:

  • The goals for your community, such as stronger networking, event participation, career connections, volunteer engagement, or alumni database management.
  • The outcomes you expect from your investment, and how you will measure them.
  • The value members receive first: finding alumni, attending Events, joining Groups, exploring Opportunities, or making an Ask or Offer.
  • The actions you want members to take next, such as activating a profile, adding career information, or registering for an event.
  • Who will make personal connections with members. Leadership and cohort leaders can reach out one-to-one, to small groups, or through community news and discussions.
  • Which content will live exclusively in 360Alumni, such as your alumni directory, Events, community news, or Opportunities.
  • How you will maintain your alumni database over time, including email addresses, mobile numbers, career details, and social links.

Share real community outcomes as they happen. A story about a job found, an Ask or Offer connection, or a reunion organized gives members a concrete reason to participate.

Tip: Create a short, personal launch video from your organization. Show the community, explain what members can do there, and include the video in your launch email and on your home page.

How to use these templates

  1. Choose one message based on the action you want members to take.
  2. Replace every placeholder in angle brackets, such as <organization name> and <community link>.
  3. Use your organization’s voice and include a reply-to contact for questions.
  4. Send the message through Email Marketing to the appropriate Static List or Smart List.
  5. Continue with follow-up messages that highlight a different benefit each time.

Template: Activate your profile

Subject: Your community is ready

Hello <first name>,

We’re excited to welcome you to the community. Activate your profile at <community web address - insert link> to connect with alumni and make the most of your network.

Once you are in, you can:

  • Search the alumni directory and map to find people near you or in your field.
  • Join Groups, start conversations, or create a Group around a shared interest.
  • Register for Events, share a meetup, or organize a reunion.
  • Explore Opportunities, post an opening, or connect with alumni who are hiring.
  • Make an Ask or Offer to exchange career advice, introductions, and other support.

Your network is here when you need it. <Activate your profile today - insert link> and invite fellow alumni to join you.

We’ll see you there!

Template: Find alumni near you

Subject: See which alumni live near you

Calling all alumni,

Did you know that fellow alumni may be right in your neighborhood? Visit to activate your profile and explore the interactive alumni directory and map.

Use the community to:

  • Find local alumni and reconnect with classmates.
  • Discover career Opportunities and alumni who work in your field.
  • Attend exclusive Events.
  • Join Groups and share an Ask or Offer.

It’s your network. Make the most of it at .

Template: Join or create a Group

Subject: Find your people in the community

Hello <first name>,

The community gives you a place to connect with alumni around shared interests, locations, industries, and experiences.

You can:

  • Join a Group that interests you.
  • Create a Group for an interest or community you want to bring together.
  • Start a discussion and share ideas with fellow alumni.
  • Post or discover local Events, from career fairs to reunions and informal meetups.

Visit to explore Groups. If you stay in touch with classmates, please share the link and encourage them to activate their profiles too.

Questions or ideas? Contact <name, title, and email address>.

Template: Career opportunities

Subject: Explore career connections through <community name>

Hello <first name>,

Your network can help you make career connections wherever you are. At <community name> , you can search the alumni directory, find people in your area, and explore Opportunities shared by fellow alumni and employers.

Whether you are searching for a new role, hiring for your organization, moving to a new city, or looking to expand your network, start with the people who share your connection.

<Visit the community - insert link> to activate your profile and explore Opportunities.

Template: Events

Subject: Find and share alumni Events

Hello <first name>,

The community is the place to find alumni Events and stay connected with what is happening in your network.

Visit to register for upcoming Events. You can also submit an Event that may interest fellow alumni, including reunions, local meetups, career events, sporting events, and special-interest gatherings.

We’ll review submitted Events before publishing them. Share your ideas with <name, title, and email address>.

Template: Add a profile photo

Subject: Add a photo to help alumni recognize you

Hello <first name>,

Thanks for being part of the community. Add a photo to your profile so classmates and professional connections can recognize you more easily in the alumni directory.

  1. Sign in to <community web address>.
  2. Open your profile.
  3. Go to Manage > Profile picture and upload a current photo.
  4. Save your changes.

A complete profile makes it easier for other alumni to find and connect with you.

Template: Add social links

Subject: Complete your profile with your social links

Hello <first name>,

Help fellow alumni learn more about you by adding your website and social links to your 360Alumni profile. Sharing these links can make it easier to continue a conversation and find members with similar interests.

  1. Sign in to <community web address>.
  2. Go to your profile and click Manage > Links
  3. Add your website and social links to the appropriate profile fields.
  4. Save your changes.

Thanks for helping keep our alumni directory current and useful.

Template: Choose notification preferences

Subject: Get updates that matter to you

Hello <first name>,

Choose the notifications you want to receive from the community. You can opt in to updates about new Events, Opportunities, Groups, messages, and other activity.

  1. Sign in to <community web address>.
  2. Click on "Account" under your name in the top left of the navigation sidebar.
  3. Review your notification settings.
  4. Select the updates you want to receive and save your changes.

Set your preferences so you can stay informed without missing the connections that matter to you.

Template: Registration promotion

Subject: Activate your profile and help grow our network

Hello <first name>,

If you have not activated your profile yet, this is a great time to join the community at <site link>.

The community includes an alumni directory, Events, Groups, Opportunities, discussions, and more. 

Already registered? Please invite fellow alumni to join. Every new profile makes it easier for our community to create career connections, organize Events, and support one another.

<Activate your profile - insert link>

Template: Connect alumni at the same company

Subject: A fellow alum works at <company name>

Hello <first name>,

We noticed that you and another alum both work at <company name>. You can view their profile in the community at <site address>. Just go to Connect > Directory and filter by company.

We hope you will connect. If your organization is hiring, you can also share an Opportunity with the community.

Thanks for keeping your profile current. Your information helps us create more meaningful alumni connections.

Template: Add career information

Subject: Help alumni find you by completing your career information

Hello <first name>,

Add your current career information to your profile so alumni in similar fields can learn about your background and connect with you.

  1. Sign in to <site address>
  2. Go to your profile page.
  3. Add or update your employer, role, industry, and other career details.
  4. Save your changes.

If your organization is hiring, consider posting an Opportunity for fellow alumni. Current career information strengthens your alumni community and helps members make more relevant connections.

Keep the conversation going

Launch is the beginning of your communication plan. Build a regular Email Marketing schedule that alternates between practical tips, member stories, invitations to Events, new Opportunities, and reminders to update profiles.

Use engagement and profile data to identify members who need a follow-up, then make outreach personal where possible. Consistent, useful communication will help your community become a trusted destination for alumni connections.

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