Emma Email Marketing is your powerful, integrated email marketing platform that makes it easy to create beautifully designed emails that drive results! Every 360Alumni client receives free access to an Emma email marketing account. Even better, your data flows in real time from the 360Alumni database directly to the Emma platform.
This article explains how to get started on your first email to your alumni. It assumes you have received your Emma login. If you would like a fellow 360Alumni administrator to be added as a team member in Emma, please email firstname.lastname@example.org with their name and email address.
On the top-right navigation menu click "Admin," then "Email Marketing."
Click "Create New Email." A window will pop-up; click "Go To Emma" if you already have the login, otherwise contact email@example.com.
Enter your "Username" and "Password." Click "Log In."
Read through the introductory email and click "Save your Spot" if you want to learn the basics live, or you can watch the pre-recorded videos by clicking the link.
On the Emma interface, click "Campaigns," then click "Create a New Mailing."
The best way to get started is to choose from the pool within "Template Gallery." There is always one that fits your design needs, and you can easily alter it to match your preferences.
Choose "Blank Template" to start designing from scratch or "Code Your Own" if you have know HTML & CSS.
From here, we will leave you in Emma's capable hands. You can access Emma’s resource center for help with utilizing their platform: https://support.e2ma.net/Resource_Center